Saturday, October 20, 2012

Education Week Blog - Museums Extending Youth Outreach

By Nora Fleming on October 5, 2012 4:46 PM

Science centers and museums are ramping up efforts to get children (and their parents) through their doors and using their resources to learn.

The Smithsonian Institution here in Washington, which supports 19 museums, nine research centers and more than 140 affiliate museums around the world (the largest museum and research complex in the world), recently announced a $1.4 million branding campaign called "Seriously Amazing," supported with funding from Target.

The campaign, themed with a question mark icon, is supposed to provoke interest and inquiry in subjects the museums could provide answers to by asking clever questions. Some of the questions are featured on the campaign's website here.